Let us talk a bit about modern buyers. They are well informed and know exactly what they want. On the other hand, they have very little patience, and highly value experience, meaning and … [Read more...]
Steps Involved in Creating an Effective Outbound Sales Strategy
Due to relatively low conversion rates, at least when compared with inbound, outbound sometimes gets treated almost as an afterthought. That’s not to say that people ignore it completely, but … [Read more...]
Why You Need to Leave BANT Behind, and What to Replace It With
In the pre-internet age, selling and lead qualification methods used to be so much simpler. Buyers didn’t have as many sources of information on your product, there were fewer competitors, products … [Read more...]
5 Ways to Boost Your Outbound Marketing
In a world where everyone seems to be talking about inbound marketing, those looking to boost their outbound tactics can feel a fair bit out of place. In fact, having just googled “how to boost … [Read more...]
6 Types of Video That Will Skyrocket Your Conversions and Profit
Content still rules big time! No matter what industry you’re in, it’s essential to educate, entertain, and compel your prospects as that will get them more attached to your brand and increase … [Read more...]
Best Practices For Writing a Professional Email
Email as a form of communication is so popular that we send around 269 billion emails per day. This also goes for receiving emails. An average professional receives around 121 emails … [Read more...]
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