Do you have what it takes to become a successful marketer? First things first: You have to define what āsuccessā means to you. Do you imagine creating a major campaign that garners millions of … [Read more...]
A Brief Guide to Branding in 2023
āA brand is the set of expectations, memories, stories, and relationships that, taken together for a consumerās decision to choose one product or service over another.ā Seth Godin Branding is a … [Read more...]
How Customer-Led Growth Makes Your Users Your Secret Weapon
Product-led growth (PLG) is a great strategy for many organizations to scale their businesses. But smaller ventures may not have the right number of users to effectively implement a PLG … [Read more...]
How to Create a Converting WordPress Landing Page in 2022
Landing pages play a pivotal role in the sales cycle, giving website visitors everything they need to convert to the next stage. This is incredibly important for salespeople and sales … [Read more...]
The Intersection of Sales and Creative Marketing: Making B2B Videos Go Viral
Dan Knowlton, Co-founder and CMO of Knowlton, a marketing agency in the U.K., joined Shawn and Ollie to discuss old-school networking and new-school creative marketing strategy.When Dan and his … [Read more...]
Important Things To Know Before Launching a B2B Podcast
James Carbary knew he liked content marketing, but he didnāt set out to host a podcast. In January 2015, James founded Sweet Fish Media, a blog writing agency. Sweet Fish started writing … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketersā ears as they eagerly wait for conversions. How to entice your website visitors into clicking the call-to-action button and purchasing your product or … [Read more...]
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