“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a … [Read more...]
9 Outreach Strategy Examples That Will Engage Your Audience
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of … [Read more...]
6 Tips and Tricks for Outbound Prospecting That Will Fill Your Funnel
Having a funnel packed with high-quality leads is every sales professional’s holy grail. As this is a challenging task, many of them end up settling for leads that aren’t the right fit, which … [Read more...]
6 Marketing Theories You Should Know and How to Apply Them to Email Marketing
Email marketing is crucial to the success of your business. It is still one of the most effective forms of marketing there is, and you’ll need to implement proven email marketing strategies if you … [Read more...]
9 Easy Steps to Generating Quality Leads Through Webinars
With the COVID-19 pandemic still raging and events curtailed or cancelled, many business owners and marketers are pivoting to online marketing to stay competitive in the new reality. Webinars … [Read more...]
5 Ways to Build a High-Converting SaaS Landing Page
Software-as-a-Service - or SaaS as it is commonly known - is one of the most competitive sectors for businesses today. So, if you wish to stand apart from the crowd, your landing page needs to be up … [Read more...]
Rich Media Trends You Should be Incorporating in Your Email Campaign
We live in an era where emails are opened more but clicked less. Mailchimp, the leading email marketing platform of all time, reported an average email open rate for all industries to be … [Read more...]
