So far we have established that email marketing is still huge and that its importance hasn’t been diminished by social media and other communication channels. For example, 80% of small … [Read more...]
How to Create an Irresistible Call-to-Action Button
Click. This sound is music to marketers’ ears as they eagerly wait for conversions. How to entice your website visitors into clicking the call-to-action button and purchasing your product or … [Read more...]
9 Outreach Strategy Examples That Will Engage Your Audience
Reaching out to your prospects, potential business partners, influencers, and pretty much anybody you want to establish some kind of connection with can be pretty tricky. There are lots of … [Read more...]
12 Ways to Shorten Your Sales Cycle and Speed It Up
A salesperson’s sales cycle is very hectic, we all know that, but no matter what by the end of the month we have to hit our targets. Only closing counts, which means that all your efforts are … [Read more...]
7 Simple and Bulletproof Strategies for Lead Nurturing
Back in the 20th century, when traditional marketing was peaking, salespeople and marketers used pushy ads and commercials to attract their potential customers. So, it was perfectly normal to … [Read more...]
11 Closing Mistakes That Could Cost You a Deal
Closing is, undoubtedly, the hardest part of the whole sales process. Even the best salespeople have to try hard and invest a great deal of effort into getting their prospects to seal a deal, and … [Read more...]
How to Create an Ideal Customer Profile and Buyer Personas for Your Business
Believe it or not, but even some business professionals tend to mix these two important concepts and use them interchangeably. However, despite being seemingly similar, ideal customer profiles and … [Read more...]
