Many in the sales world would agree that social media has lost its luster. Buyers are oversaturated and desensitized, and LinkedIn InMail often goes unanswered. It’s not that social selling doesn’t … [Read more...]
Cold Call or Cold Email: Which Tactic Yields Better Results?
Cold calling vs cold emailing? This dilemma is frequently faced by marketers and salespeople. Which sales strategy is better? And neither tactic is something that they like doing and … [Read more...]
Top B2B Appointment Setting Tips to Try in 2022
Lead generation, the first part of your sales process, is a complex, resource-intensive, and time-consuming endeavor. Without it, you’ll end up with a depleted pipeline and no sales opportunities … [Read more...]
Lessons in Rejection: A 1,000-Cold-Call Experiment
It’s an age-old question in the sales world: Does more activity equal more results? Numbers seem to make the answer an obvious yes, but there’s still controversy in our industry about the … [Read more...]
How To Overcome Your Fear of Cold Calling
These days, “cold calling” is practically a swear word in some sales circles. But it’s far from dead — as long as you do it with intention. Victor Antonio knows this better than anyone. As a … [Read more...]
