Personalization makes a world of difference in email marketing. It’s a factor that decides whether your prospect will convert or roll their eyes and hit the delete button upon receiving a … [Read more...]
Proven Ways to Increase Sales Team Productivity
Sales productivity and performance have been identified as the top challenges when it comes to managing account executive teams. Given that your sales team’s productivity and performance are … [Read more...]
Lessons to Learn From Lost Sales Deals
Sales is a competitive and result-oriented profession. If you want to succeed in it, you need to be a hustler, ready to work hard every day. Believing in what you’re selling is … [Read more...]
A Brief Guide to Branding in 2023
“A brand is the set of expectations, memories, stories, and relationships that, taken together for a consumer’s decision to choose one product or service over another.” Seth Godin Branding is a … [Read more...]
6 Do’s and 6 Don’ts for Highly Effective Cold Emails
Be honest: How many emails that hit your inbox each day do you open? And how many of the ones you open do you actually read all the way through? Now, let’s flip the script: When you’re … [Read more...]
Layoffs With Dignity: Best Practices To Use Now
We’ve all seen it happen: A video of a CEO laying off hundreds of employees in a careless way — via Zoom call with everyone on mute, for instance — goes viral. The hapless executive instantly becomes … [Read more...]
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