Many in the sales world would agree that social media has lost its luster. Buyers are oversaturated and desensitized, and LinkedIn InMail often goes unanswered. It’s not that social selling doesn’t … [Read more...]
How To Spend a $1 Million Marketing Budget
What would you do with a marketing budget of $1 million? Ask five different marketers and they’ll give you five different answers. For startup founders, landing the money can be easier than figuring … [Read more...]
Pros, Cons, and Best Practices of Using Video in Emails
With two-thirds of people overwhelmed by their inboxes, it’s no wonder sales reps are looking for new ways to break through to prospects and achieve higher open rates, let alone replies. Some reps … [Read more...]
How to Boost Your Cold Email Response Rate
Let’s be fair and admit that cold outreach puts us in a very awkward situation. It’s actually like coming up to a total stranger on the street and trying to talk to them. OK, I’m exaggerating, … [Read more...]
Why You’re Not Getting a Reply: A Cold Email Review
Chances are, your inbox is overflowing with promotional emails, including numerous cold sales messages competing for your attention. As a sales rep, you might be a bit more open to reading them … [Read more...]
Should You Use ChatGPT for Cold Emails?
Unless you’ve been living off the grid for the last six months, you’ve heard of ChatGPT. The OpenAI product has taken the internet by storm with its lightning-fast capabilities to answer questions, … [Read more...]
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