In an increasingly competitive business landscape, lead generation has soared to the top of the priority list for companies across the board. It's no surprise, considering that according to surveys, … [Read more...]
Best Out-of-Office Email Templates
It’s finally that time of the year – you’re supposed to go on a much-needed vacation, and it’s time to sort out your work before you go. Even if you have opted for a staycation, it doesn’t … [Read more...]
The 4-Part Message Framework for Effective Outreach Strategies
Many in the sales world would agree that social media has lost its luster. Buyers are oversaturated and desensitized, and LinkedIn InMail often goes unanswered. It’s not that social selling doesn’t … [Read more...]
How To Spend a $1 Million Marketing Budget
What would you do with a marketing budget of $1 million? Ask five different marketers and they’ll give you five different answers. For startup founders, landing the money can be easier than figuring … [Read more...]
Pros, Cons, and Best Practices of Using Video in Emails
With two-thirds of people overwhelmed by their inboxes, it’s no wonder sales reps are looking for new ways to break through to prospects and achieve higher open rates, let alone replies. Some reps … [Read more...]
How to Boost Your Cold Email Response Rate
Let’s be fair and admit that cold outreach puts us in a very awkward situation. It’s actually like coming up to a total stranger on the street and trying to talk to them. OK, I’m exaggerating, … [Read more...]
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