To gate, or not to gate? (That is the question.) Marketers have been debating this dichotomy for years, but the truth is, there’s no one right answer — the solution often lies within the needs and … [Read more...]
3 Top Tips for Growing Your Startup From a Former Silicon Valley Founder
Sean Sheppard describes himself as a serial tech entrepreneur — but that wasn’t always the case. He spent close to 30 years in Silicon Valley as more of a sales, marketing, and business … [Read more...]
After the Sale: Customer Success Management, Explained
When a new customer signs a contract, the sale doesn’t end — rather, a new relationship begins. The sales team now has a crucial task in the service of creating value and driving growth: keeping … [Read more...]
What is a Business Development Rep and Why Your Company Needs One
Many business owners are strongly convinced that a salesperson is somebody who will handle the sales cycle in its entirety. In other words, in such companies, sales reps are responsible for … [Read more...]
Marketing Questions, Answered: How To Get Ahead in the Field
Do you have what it takes to become a successful marketer? First things first: You have to define what ‘success’ means to you. Do you imagine creating a major campaign that garners millions of … [Read more...]
How AI-Powered Email Automation Can Help You Personalize Your Sales Approach
Artificial Intelligence (AI) is changing the sales game and email automation is no exception. The use of AI in sales industry and marketing projects has had a huge impact and email automation is no … [Read more...]
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