Personal branding has been a subject of hot debate for some time now. In the past, sales jobs essentially boiled down to converting prospects, closing deals, and keeping customers happy. But … [Read more...]
A Guide to Question-Based Selling
Understanding your target audience’s needs and pain points is crucial for the success of your sales efforts. The best way to get to know your prospects and uncover their challenges is by … [Read more...]
Five Tips for Founders Leading Through a Recession
It seems everyone’s least favorite buzzwords are also some of the hottest topics lately: inflation, layoffs, and, of course, recession. These trending topics bring with them a hefty dose of question … [Read more...]
How B2B Partnerships Can Help You Grow Your Business
What do Tim Hortons, Justin Bieber, and Instagram have in common? Successful strategic partnership and collaboration. A partnership isn't a one-time, short-term thing. It allows all parties to grow … [Read more...]
How To Write a Follow-Up Email After a Meeting
First impressions are important. How you present yourself during your initial communication with a potential client or employer determines how seriously they are likely to take you. When you … [Read more...]
The Common Startup Marketing Mistakes You Can (and Should) Avoid
We all know that hindsight is 20/20, but what if you could alter the future and remove the messy learning curve of startup marketing? Would you travel back in time to start your marketing career again … [Read more...]
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