B2B strategies necessarily differ from their B2C cousins. While most consumers are looking for some combination of novelty, functionality, and trust, businesses are mostly looking for proven ROI. The … [Read more...]
How to Send a LinkedIn Invitation Without Sounding Spammy or Pushy
It is said today that people who don’t have social media accounts almost don’t exist. A similar analogy can be used to explain the relationship between contemporary business professionals and … [Read more...]
5 Best Practices for Sales and Marketing Alignment
Smarketing isn’t just a fancy buzzword circulating among the professionals in the industry. It’s a crucial factor for achieving the holy grail of sales – predictable revenue. As a matter of … [Read more...]
5 Useful Tips for Onboarding Your New Sales Reps
A couple of months ago, we expanded our sales team and welcomed another SDR – Hi, Mike! Although Mike is a super cool guy who learned the ropes quickly and smoothly, our senior sales reps … [Read more...]
Top Social Groups to Join in 2020 and Expand Your Reach
Getting in touch with other people from the industry and being in the loop is a must for success in business. That’s why you need to pick your company very carefully and hang out with … [Read more...]
9 Sales Trainers to Follow and Learn From
Sales is a fast-evolving and fluid industry in which new trends emerge very quickly in order to follow customers’ needs and preferences. In other words, what worked yesterday might not be … [Read more...]
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