The first indicator for a successful email campaign is how many people open the email you sent. Setting a target will help you analyze success or failure in the campaign. Defining that target … [Read more...]
How to Make the Most of Your Customer Onboarding Process
Do you want to hear the good news or the bad news first? OK, let’s go with a downer – the odds are that 71% of your new users will churn within three months after they downloaded or … [Read more...]
6 Mistakes You Need to Avoid In Your Introduction Emails
Writing and sending emails are part and parcel of anyone’s professional life. Marketers send emails to consumers to promote their products. Businesses that are looking to increase brand awareness and … [Read more...]
Nail Your Cold Email: 3 Things We Learned Analyzing 683,000 Emails
I’ve started experimenting with cold email prospecting and have always thought I was a creative writer. It turns out, creativity alone is not enough to have prospecting success. Whether … [Read more...]
How To Level Up Your Email Campaigns With Customer Journey Mapping
Your customers are at the heart of your business, and knowing what they want is the first step in creating a customer-centric brand. This requires you to have a thorough understanding of your … [Read more...]
7 Creative Ways to Follow up Lapsed Customers
Every business has its lapsed customers. These are the clients who’ve dropped off the radar, for many reasons. A customer may have stopped buying your products or services because they were … [Read more...]
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