What do you do when your carefully-crafted email to your clients results in nothing but crickets? Or when it seems that the launch of your latest product update has gone unnoticed?
This can be very frustrating, and yet it happens more often than you want it.
Of course, you have to remind prospects about an unanswered email from you sitting in their inboxes. But you don’t want to come across as pushy, which is why your reminder email has to be a subtle nudge that won’t get your prospects to roll their eyes or, even worse, unsubscribe.
There are different factors to consider when creating this type of email, including timing, wording, tone of voice, and others that we’ll discuss in this article. Plus, we’ll share some customizable reminder email templates you can download and use.
Event Reminder Email
Sometimes, your upcoming webinar or conference doesn’t have the expected number of registrants. If that’s the case, you can boost the engagements and registrations with an event reminder email.
The KISS approach is very effective here as you don’t want to overwhelm your potential attendees with details they already know. But, you can include a little twist to create urgency and scarcity.
Secure your spot: [Event name]
I’m reaching out to confirm you’ll be attending our [Event name] that will take place [event date and, if applicable, location.]
Due to expert speakers and the popularity of the topic, this event is in high demand. To save your spot, since seats are limited, reply to this email, and I’ll make a reservation.
Once you confirm your attendance, I’ll get back to you with all the necessary details.
If you don’t reply by [Date], I’ll feel free to offer your seat to someone else.
Hope you’ll be able to attend and benefit from our exclusive content.
The fact that your prospect confirmed they would be attending your event is great, but to make sure they don’t forget to show up, send them another reminder a day in advance.
⏲️ Tomorrow’s the day – [Event name]
This is just a quick reminder about our upcoming [Event name] you registered for.
We’ll be expecting you at [event time and, if applicable, location.]
Find the agenda attached to this message.
Looking forward to seeing you there!
Sales Reminder Email
You have to tread very carefully when composing a sales reminder email. Otherwise, there’s a risk of annoying your prospect or coming across as spammy or inconsiderate. Although people sometimes need more time to think about your offer, don’t let the prospect go cold.
A little, polite nudge can be exactly what they need. But, don’t make this about you. The right angle is addressing something you discussed during your sales call or presentation and providing additional information that could be helpful.
You’ll be happy to know!
First of all, thanks for your time the other day.
I wanted to let you know that I talked to [team/department] about [your request/preference], and they said it would be possible to arrange it. This means we can proceed with our plan.
Let’s have a short call this week to discuss how to take it from here and establish a precise timeline.
Does [day of the week/time] work for you?
Despite all your efforts, the prospect might still be indecisive and require another follow-up. Again, don’t insist too much and try to highlight the benefits they will have if they do business with you.
What’s in all this for you?
Following up on my previous email since I believe you’ve had an opportunity to check out our website and learn more about [Product or service].
However, to provide additional context, I decided to highlight the benefits other companies like [Prospect company name] benefited from implementing it.
For example, [Client] managed to [explain what the client achieved]. I think it will be interesting for you to get more information about their success. The case study I’m sending is a valuable resource not only from the perspective of using [Product or service] but also understanding unique pain points that companies like yours face and effectively solve.
Let me know if you’re available for a chat tomorrow to expand on this and see how we can best help your company achieve its goals.
Collaboration Email Reminders
Joining forces with other entrepreneurs, sites, and businesses is a great idea and usually results in mutually beneficial relationships.
But, your potential partner might all of a sudden go silent, even though you’re ready to start working.
Here’s how you can politely ask them to gear up and move on with the project.
[Prospect/Partner] + [Your company] – What’s it gonna be?
I know you have exceptionally high standards when it comes to collaborating with other companies. That’s why I wanted to reach out and make sure you know that our potential [parthership, joint project] will be mutual to both of us.
What [Your company] offers is a deal that will bring value to both our audiences.
I don’t expect you to take my word for it, which is why you should check out our collab portfolio and see examples of some successful partnership projects with reputable companies.
Tips for Creating Effective Reminder Emails
Instead of listing reminder email templates for every possible situation, it’s best to learn how to create them yourself.
Here are some key points to bear in mind when creating your copy.
What’s the Best Timing to Send a Reminder Email?
The trick is to find a balance between not waiting for too long and not coming across as aggressive.
A good rule of thumb is to wait for 2 or 3 days before you decide to take action. It gives your recipient enough time to respond if they intend to, but it’s not too long so that they’re confused about who you are when they get a reminder.
Since reminder emails are, in their essence, follow-ups, you should treat them as such and keep sending them over a predefined period of time until your prospect replies (or tells you to stop writing, which hopefully won’t be the case.)
How to Structure a Reminder Email?
The anatomy of a perfect reminder email is relatively simple.
Do the following:
- Come up with a clear and to-the-point subject line that will tell your recipient what the email is about.
- Take a friend but still direct approach. Be careful not to try to built-trip your prospect for not responding to you, as that will most certainly backfire. But don’t overdo it, as it will sound insincere.
- Be concise and don’t elaborate. Reminders are typically bite-sized and serve only the purpose of refreshing your prospects’ memory. There’s no need to write an essay.
- Start with a professional but friendly greeting, followed by presenting the “issue,” that is, the lack of response. Then, offer some kind of solution and instruct prospects about what the following step should be.
These tips will help gently but firmly remind your prospects about your previous message or assignment. By properly structuring your message, you increase the likelihood of getting a reply and possibly a positive one. To ensure your reminder emails are effective, A/B test them regularly and tweak them accordingly.