MARN, a woman-owned sales and service corporation, increased their open rates to 50%-70% and reply rates to 25% using Autoklose.
Back in 2020, MARN was looking for an email marketing automation platform that will directly integrate with their new CRM. The company wanted to streamline their outreach and engagement efforts, which became a challenge as their contact base grew steadily.
Knowing how critical it is to keep in touch with prospects and customers, stay on their radar, and never miss an opportunity when it presents itself, MARN identified another hurdle — distinguishing between accounts that require personal attention and those that don’t.
Autoklose’s advanced personalization features and powerful real-time campaign analytics helped reach the right prospects at the right time and prevent prospects from slipping through the cracks.
Automation at Scale
But not at the expense of tailored highly-personalized campaigns.
MARN had several email campaigns running for a while, but when they did a D2P Show with 5 manufacturing lines, they had no idea how they would manage all the new leads.
With 2 people on vacation right after the show, plus all the usual catching up to be done after an event, the company decided to use Autoklose, and the results were as gratifying as they were unexpected — they had to pause all their other active email campaigns because they couldn’t keep up with the replies from the show.
Thanks to Autoklose, MARN had several campaigns for each manufacturer – i.e., a campaign for people who had an immediate RFQ versus others who didn’t need anything right away but were interested in the capabilities. They spaced the emails out differently, too, sending more frequently to those who’d said they needed something sourced right away.
Autoklose’s set-it-and-forget-it functionality paired with offering many choices in terms of the number of emails, sending frequency, and sending schedule, gave MARN complete control over their campaigns. They were particularly impressed with the option to continue their campaigns after an auto-response, stop it for any reply, or just keep the emails rolling no matter-what when they simply wanted to stay top of mind with their prospects.
The Power of Your Own Email Server
While Autoklose is indeed an outreach automation platform, it does boast some notable differences.
The most important distinction is that it uses your email server, so your messages not only look like they’re coming directly from you, but they’re also more likely to be delivered.
Other email automation platforms send their numerous users’ campaigns from their own servers. This means that even if a single user engages in spammy behavior, all the others that share the same server will suffer the consequences — poor email deliverability, ending up in spam folders, or even getting blacklisted by the email service provider.
MARN saw this ability to safely send automated email campaigns risk-free and with high deliverability. They gradually increased their sending speed until they reached the desired level.
According to MARN, knowing so many of their customers and prospects are getting personal (and yet automated) emails from them is priceless. But there’s another benefit that the company highlights — Autoklose frees them up, both mentally and literally, to do the things they can’t automate.
Working smarter by utilizing Autoklose has gained them more hours every day, and that’s a game changer for their line of business.
Explore more: Email Campaign Management, Sales Intelligence & Data
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